| Metric | Projection |
|---|---|
| Total Annual Revenue | $2M–$2.1M |
| Monthly Recurring Revenue (MRR) | $160K–$175K |
| Tier 2 Subscriptions | 3,000–4,000 users @ $14.99/mo |
| Track B Analytics Users | 600–800 users @ $89/mo |
| Custom Sites | 85+ cumulative |
| Clinic Partnerships | 15–20 active |
| Gross Margin | 75%+ |
| Break-Even | Profitable Q1 Year 3 |
| Segment | Size | Willingness to Pay | Addressable (20%) |
|---|---|---|---|
| Individual families (custom sites) | 1M+ | $500–$2K setup + $75–$120/mo | $50M+ |
| Caregiver subscriptions (Tier 2) | 600K–1.2M | $14.99/mo | $30M–$60M |
| Schools/group homes (B2B) | 30K+ orgs | $400–$600/mo per org | $20M+ |
| Clinical partnerships | 20K+ clinics/practices | $10K–$50K/year | $30M+ |
| Category | Year 1 | Year 2 | Total |
|---|---|---|---|
| Team payroll | $90K–$115K | $150K–$200K | $240K–$315K |
| Infrastructure + APIs | $10K–$15K | $30K–$50K | $40K–$65K |
| Marketing + partnerships | $5K–$10K | $50K–$100K | $55K–$110K |
| Legal/compliance/WCAG | $5K–$10K | $20K–$30K | $25K–$40K |
| Total Burn | $115K–$160K | $250K–$380K | $400K–$600K |
| Less: Revenue | $7K–$10K | $100K–$105K | $107K–$115K |
| Net Funding Needed | $105K–$155K | $150K–$280K | $293K–$485K |
The Lived Experience: When Mel graduated high school, the reality became clear: disability impacts every aspect of a normal life unless significant, intentional steps are taken. While IEP and ARD meetings provided some direction, the burden of action fell entirely on parents to search, discover, and decide what's needed and what's available. Information exists—there's a lot of it—but it's scattered across government agencies, nonprofits, therapists, and online forums. Less tech-savvy parents especially get lost trying to navigate fragmented resources and make case-by-case decisions. This is the core problem You-The-Winner solves.
The Market:** Over 67.5M people in the US have disabilities. Over 5.6M have autism. The transition from high school (age 18-21) is a documented crisis point where formal services drop off ("services cliff") and caregivers are left scrambling. They're currently spending $35K-75K annually on fragmented tools (scheduling, benefits tracking, therapy coordination, emergency planning). The disability tech funding landscape is expanding (Microsoft AI for Accessibility, NIDILRR grants, disability-focused VCs), and caregivers are digitally savvy and willing to pay for solutions that actually address their reality.
Marcelo + Mel's lived experience is defensible moat. Disability parent community is tight-knit; authenticity drives trust and referrals.
Most competitors are fragmented. We solve benefits tracking, transition planning, emergency binder, daily routine tracking—all one platform.
Word-of-mouth in disability communities is powerful. CAC: $40-80. LTV: $500-2,000+. Payback: 2-4 months.
Adult autism research gets less than 2% of all autism research funding. Services cliff at 21 is well-documented.
Start US (DFW), expand to UK, Canada, Australia. Same model, 3-4x market size.
Clinic partnerships, bulk school/group-home subscriptions. One school district = $2-4K/mo.
Pattern detection, AI recommendations. $89/mo/individual, $400/mo/org = $250K+ annual potential.
Emergency Binder resonates with any family. Non-disability market = 5x TAM.
Anonymized community data unlocks NIDILRR, academic partnerships. $100K-500K grants available.
Partner with regulation/anxiety wearables as ecosystem play. Platform lock-in.
| Paywall Timing | Activate too early = churn. Too late = leave money on table. Mitigation: Prove value with free tier first, then launch with proof of impact. |
| Competition | Well-funded competitor copies model. Mitigation: Move fast, lock in early users, build moat via community trust and founder story. |
| Clinic Channel Slow | HIPAA complexity, procurement timelines. Mitigation: Start with community therapists/pediatricians, not hospital systems. |
| Market Adoption | Caregivers may be skeptical of new tools. Mitigation: Lean on word-of-mouth, partner with trusted orgs, lead with Mel's story. |
| Team & Scaling | Need engineers, product, ops as you scale. Mitigation: Secure seed funding early, hire methodically, focus on unit economics first. |
| Regulatory | HIPAA compliance if positioning as healthcare. Mitigation: Position as personal productivity tool. WCAG compliance by Year 2. |
Why invest now: Product-market fit is proven (Mel's site), go-to-market is clear (disability parent community + clinics), and the market is expanding (grants, VCs). Founder authenticity + integrated solution + low CAC = defensible position. With $250K-500K seed, you can reach $1M+ ARR by Year 3.
Strong foundation with comprehensive tool suite. Core product addresses real caregiver needs (fragmented info → centralized hub). Authentic founder story (Marcelo + Mel) is key differentiator. Ready for public beta with 5 critical pre-launch items.
| Category | Score | Weight | Status |
| Information Architecture | 75 | 20% | GOOD |
| Content Completeness | 95 | 25% | EXCELLENT (6 tools, all disclaimers, cross-references) |
| Accessibility & Usability | 78 | 20% | GOOD |
| User Engagement & Outcomes | 75 | 20% | GOOD (wider tool coverage) |
| Trust & Authenticity | 82 | 15% | GOOD |
All six post-launch content priorities have been built and deployed (July 2026). Each tool includes proper medical/legal disclaimers, informational framing, and cross-references.
Admin panel includes content-tool toggles for feature gating. Cross-references between related tools (e.g., Transition Checklist ↔ Long-term Planning).
Product-market fit is proven (Mel's site works). Go-to-market is clear (disability parent community). Core tools address real fragmentation problem. Ready for beta signup list + iterate based on user feedback. Post-launch, prioritize search + community features (highest user demand signals in disability tech space).
| Date | Score | Key Milestone |
| June 2026 | 72/100 | Initial audit: Core tools built (benefits screener, transition checklist, emergency binder, mini binder, IEP/therapy prep, life roadmap, behavior tracker). Identified 6 content gaps (employment, housing, legal, healthcare, resources, long-term planning). |
| July 2026 | 82/100 | ✅ All 6 content gaps implemented. Healthcare Coordinator, Employment Explorer, Housing Options, Legal & Guardianship Planning, Community Resources Directory, Long-term Planning. All tools include medical/legal disclaimers, informational framing, cross-references. Admin panel toggles for feature gating. |
| Next | 85+/100 | Critical gaps: public landing page, search functionality, accessibility audit, onboarding flow, privacy policy. Post-launch priorities: filterable resources, caregiver community features, analytics. |